Standard Chartered has launched DigiSmart credit card targeting rapidly growing segment of millennials in India. This is a entry level lifestyle credit card offering host of benefits across key e-commerce categories of travel, entertainment, fashion, groceries and food delivery around the year.
Benefits
Standard Chartered DigiSmart credit card provides instant discounts and cashbacks on online spends on Myntra, Yatra, Ola, Zomato, Grofers and Inox.
Myntra
- 20% instant discount on Myntra
- Minimum transaction size: Not Applicable
- Frequency: Once per month
- Maximum discount: Rs. 700 per month
Yatra
| Category | Discount | Min. Transaction | Max. Discount | Frequency |
|---|---|---|---|---|
| Domestic Flights | 20% | Not Applicable | Rs. 750 | Once per quarter |
| International Flights | 10% | Rs. 20,000 | Rs. 10,000 | Once per quarter |
| Domestic Hotels | 25% | Not Applicable | Rs. 4,000 | Once per quarter |
Ola
- 15% cashback
- Maximum Cashback: Rs. 600 per month
- Not applicable for Ola Money wallet load
Zomato
- 10% instant discount
- Maximum discount: Rs. 150 per transaction
- Frequency: 5 transactions per month
- No minimum spend
Grofers
- 10% instant discount
- Maximum discount: Rs. 1,000 per month
- Frequency: 5 transactions per month
- No minimum spend
Inox
- Buy 1 and Get 1 on movie tickets for shows on Saturdays and Sundays
- Maximum discount: Rs. 200 per transaction
- Frequency: 2 transactions per month
- No minimum spend
Fees
- Monthly Fee: Rs. 49
- Monthly fee waived off on spending Rs. 5,000 or more in previous month
Eligibility
- Age: 21 to 65 years
- Stable monthly income
- Good credit (CIBIL) score
How to apply?
One can apply for Standard Chartered DigiSmart credit card online by filling below form on Standard Chartered website:
Note that existing Standard Chartered credit card holders can’t apply for this card online using above form and they should contact back directly over phone banking for the same.
Bottomline
Standard Chartered, just like HDFC, is trying to tap the millennial segment which constitute 34% of India’s population. The reward rate across the selected merchants is fabulous and low monthly fee and threshold for monthly fee waiver is indeed exciting. Inclusion of Amazon or Flipkart to this list would have made this card even better.
However absence of reward points on spends made using this card is a big bummer. It simply means absolutely no benefit on using this card on merchants apart from their partners. Also no domestic airport lounge access, which is provided by some cards in this segment, is again disappointing.
One should go for this card only if their major spend is spread across the partnered merchants. Personally I would give this card a pass and would rather recommend Amazon Pay ICICI, Flipkart Axis or HDFC Millennia credit card to beginners.
Let me know your thoughts on Standard Chartered DigiSmart credit card in comments below.
