RBL Bank is trying aggressively to capture the credit card market these days. This is quite evident from multiple spend based targeted offers they are running this month. I was made aware of two spend based offers wherein RBL Bank is providing gift vouchers on meeting the spend criteria.
Offer 1: Spend Based Offer
- Offer: e-Gift voucher worth Rs. 500, can be redeemed on Amazon, Flipkart, BookMyShow, Croma and Big Bazaar
- Period: 1 September 2019 to 28 September 2019
- Minimum Spend: Minimum 5 transactions of Rs. 1,500 or more
- Type: Targeted, not valid if communication is not received from RBL Bank
- Fulfillment: e-Gift voucher will be shared on registered email id & mobile number within 45 days once the offer period is over.
- Other T&C:
- Eligible customers have to claim their choice of voucher within 30 days from receiving the first eligibility E-Mail and SMS date.
- Offer not valid on cash withdrawals, balance transfer or dial for cash.
- Source: Email
Offer 2: Everyday Spends Offer
- Offer: e-Gift voucher on making purchases on different categories, e.g., Grocery, Dining, Entertainment, Utiliy & Fuel
- Period: 6 September 2019 to 28 September 2019
- Minimum Spend: Based on segments, the criteria and voucher amount is different.
- Segment 1: Minimum 1 purchase in all 5 categories for voucher of Rs. 750
- Segment 2: 1 purchase each in 4 or more categories for voucher of Rs. 750
- Segment 3: 1 purchase each in 3 or more categories for voucher of Rs. 500
- Type: Targeted, not valid if communication is not received from RBL Bank
- Fulfillment: Eligible card members will get e-Gift Voucher on registered email id & mobile number within 30 days of offer end date.
- Other T&C:
- Eligible customers have to claim their choice of voucher within 30 days from receiving the first eligibility E-Mail and SMS date.
- Offer not valid on cash withdrawals, balance transfer or dial for cash.
- Source: Email
Bottomline
Both these offers are decent offers and one should definitely try to use these if they received communication from RBL Bank. However, I feel, if RBL Bank really wants to increase it’s market share for Credit Cards, it should focus on improving reward rates on existing credit cards. Their recent launch, RBL Bank Practo Plus Credit Card is really unattractive in terms of rewards. If they are really serious about credit card market, they should learn from their peers and launch flat cashback credit cards, instead of focusing on targeted offers.
Let me know in comments below if you received targeted offer on credit card from RBL Bank.
